Privacy policy
Privacy Policy – Royal Optics USA
Effective Date: June 17, 2024
Royal Optics USA operates this store and website, including all related information, content, features, tools, products, and services (the “Services”), to provide customers with a secure and curated shopping experience. Our store is powered by Shopify, which enables us to deliver these Services. This Privacy Policy explains how we collect, use, and disclose your personal information when you visit, use, make a purchase, or otherwise interact with the Services. If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs with respect to the collection, processing, and disclosure of personal information.
By accessing or using any part of the Services, you acknowledge that you have read, understood, and agree to this Privacy Policy.
Personal Information We Collect
“Personal information” refers to information that identifies or can reasonably be linked to you. It does not include anonymized or de-identified data. Depending on how you interact with the Services and as permitted by applicable U.S. law, we may collect the following categories of personal information:
Contact details such as name, billing address, shipping address, phone number, and email address.
Payment and financial information such as payment method, transaction details, and payment confirmations (processed securely by third-party payment providers).
Account information including username, password, preferences, and settings.
Transaction information including products viewed, added to cart, purchased, returned, or exchanged, and order history.
Customer communications including messages sent to our support team.
Device and technical information such as IP address, browser type, device identifiers, and network information.
Usage information regarding how you interact with and navigate the Services.
Sources of Personal Information
We may collect personal information directly from you when you create an account, place an order, contact us, or use the Services. We may also collect information automatically through cookies and similar technologies, from service providers who support our operations, and from partners or third parties as permitted by law.
How We Use Your Personal Information
We use personal information to provide, operate, and improve the Services; process payments and fulfill orders; manage accounts; arrange shipping; handle returns and exchanges; communicate with customers; personalize shopping experiences; recommend relevant products; and improve our website and services.
We may also use personal information for marketing and promotional purposes, including email or digital advertising, subject to your communication preferences.
Personal information is used to protect our customers and business, prevent fraud, secure transactions, and comply with legal obligations.
How We Share Personal Information
We may share personal information with Shopify and trusted service providers who assist with payment processing, order fulfillment, customer support, analytics, marketing, and website operations.
We may share information with marketing partners for advertising purposes consistent with applicable U.S. privacy laws.
We may disclose information when required by law, to protect our rights, or in connection with a business transaction such as a merger or asset sale.
Shopify
Our store is hosted by Shopify. Shopify processes personal information to provide and improve the Services. Information may be stored or processed in the United States or other locations where Shopify or its service providers operate. To learn more, you may review Shopify’s Consumer Privacy Policy.
Third-Party Links
The Services may include links to third-party websites. We are not responsible for the privacy practices or content of those websites, and we encourage you to review their policies before providing any information.
Children’s Privacy
The Services are not intended for children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can delete it.
Data Security and Retention
We take reasonable measures to protect personal information, but no system is completely secure. Information is retained only as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce agreements.
Your Rights and Choices
Depending on your state of residence, you may have rights under U.S. privacy laws, including the right to access, correct, or delete personal information, and to opt out of certain data uses such as targeted advertising. You may also opt out of marketing emails at any time using the unsubscribe link provided in our communications.
We will not discriminate against you for exercising your privacy rights. We may need to verify your identity before processing a request, as permitted by law.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.
Contact Us
If you have questions about this Privacy Policy or our privacy practices, or wish to exercise your rights, please contact us at support@royalopticsusa.com or by mail at 1209 Mountain Road Pl NE, Ste R, Albuquerque, NM 87110, United States.